Robin Major Marketing - Christchurch marketer and copywriter for brands, companies and products - branding, copywriting, brochures, blogs, ...



My latest book 'Shrek The Story of a Kiwi Icon' is out in the shops now. I worked with Shrek's 'father' John Perriam to co-author this book about a very special four legged New Zealander. Shrek was a major brand builder for the charity Cure Kids and an entire chapter is devoted to The Power of Shrek's Story. Check it out!



BRAND STORY CATCHES BIG FISH "I always knew our story was valuable. But until we got it written down nobody knew about it. We're absolutely delighted with the way Robin Major told it and the graphic design company Meanwhile presented it to the world." "Great work guys! You've helped us engage with a really important potential customer. Your storytelling makes all the difference." Greg Summerton, director, Okains Bay Seafood

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Christchurch businesses caught in the earthquake 'red zone' are using social media tools to stay in touch with customers until they can reopen.

Connect With Your Market

I write 'pitch perfect' stories that truly connect with the market. They range in length from three word headlines to entire non-fiction books. It's not how many words that matter. It's the results they get!

Call me a marketer, marketing adviser, sales pitch specialist, brand strategist, website editor, copywriter, author, ghost writer, wordsmith, publicist, marketing creative...I don't mind. The point is that I am a tertiary qualified Christchurch-based marketer with a proven track record of writing stories that engage customers at an emotional level where most purchase decisions are made.

Product Positioning

The two words 'nature's viagra' made a massive difference to sales for a Melbourne green grocer*. He sold out of blue berries immediately! So what is your unique story? And how well do you tell it on your website, blog, brochure, packaging, signage, sales proposals, tender bids... Stories left untold are 'diamonds at your feet'--powerful and FREE marketing assets just waiting to be recognised, polished, and presented to the world to set your brand apart from the competition.

Check Out Some of My Client Stories!

Marketing Advice:
BoardClarity - The sales pipeline is officially brimming over!
Mercato - Winner, 2010 Champion Canterbury & Christchurch TopShop awards
Jane Henry Merino - Ultra soft naturally coloured scarves & shawls

Company Profiles:
LATEST! Contract Resources - Fresh words engage new export markets
Champagne Racing - Submits best ever presentation to Singapore Racing
Okains Bay Seafood - The brand story that caught the very big fish

Non-Fiction Books:
Dust to Gold - No.1 adult non-fiction category, NZ
Lucky Legs - No.3 adult non-fiction category, NZ

Websites:
Systemex - Making NZ windows more beautiful
The Old Countryhouse - Voted NZ's best backpacker hostel by travellers
Daiken New Zealand - Pioneering Customwood manufacturer

Media Releases:
Lincoln University - Bug story takes flight in NZ media

Brochures:
Masterpet - Marketing Eukanuba to farmers

Suffering from writers block? Is your website perpetually 'under construction' while you struggle to write the text? Does your story need a refresh? I can write company and product stories that will:

>>	Set your brand apart from the competition
>>	Build valuable rapport with your customers
>>	Transform apathy into enthusiasm
>>	Generate the action you want
>>	Increase the effectiveness of all your marketing tools

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Free Marketing Resources
NEW!! Remember When...The Power of Nostalgia Marketing
New product marketing: Will Your Idea Flop or Fly?
Use this marketing checklist to get 2011 off to a great start!

Marketing Book Reviews