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Bendigo_ Dust to Gold_book cover

DUST TO GOLD

When John Perriam needed someone to help him write the inspiring story of Bendigo Station, home of Shrek the famous 'woolie' he turned to me. Within three weeks of hitting the book shelves Dust to Gold was number one bestseller adult non-fiction book.  It has been reprinted many times since it was first published in October 2009.

"I don't claim to be a great author. It is all about the team around me and Robin was great to work with. When I go back and read parts of the book I can see she and I really clicked and she played a pivotal role I can't quite put into words. I think the book says it all. She captured the high country culture very well and the book is going ballistic so that is great."
John Perriam
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How to Create a Commercially Successful Website

Website companies are experts at web design and technology. But to create a commercially successful website you also need a marketer involved to look at it from the customer's point of view. Afterall, the website is for customers right?

An independent tertiary qualified marketer based in Christchurch, I can work with you and your web designers to plan your website, promote your website and convert website visitors into paying customers.  The payoff for having me on your website team will be:

>> A website that appeals to customers
>> A website that requires less advertising and search engine optimisation
>> A website that generates a steady stream of visitors taking the action you desire
>> A website that looks and behaves exactly the way you want it to  
>> A website that will serve your business needs for longer 


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Tell a Story to Set Your Brand Apart

From the customer's perspective most companies and products are pretty much the same. Excitment, interest and preference are generated by meaningful points of difference. And probably what makes your offer unique is the story behind it. 
The strands of this story need to be recognised, celebrated and woven together with well chosen words. To maximise impact, your unique story should be used in all your marketing tools whether it is website, brochure, product packaging or signage. 

An experienced marketing copywriter, I can write company and product stories that will:

>> Set your brand apart from the competition
>> Build valuable rapport with your customers
>> Transform apathy into enthusiasm
>> Generate the action you want
>> Increase the effectiveness of all your marketing tools 



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Robin Major Marketing Specialist Marketing Copywriter   |  Marketing Text for Websites   |  Marketing Words   |  Marketing Advice   |  Marketing Strategy   |  Marketing Training Robin Major Marketing Expert

Robin Major Marketing Ltd  |  Tel: 64-3 960 6595  |  PO Box 12-070 Beckenham 8242 Christchurch New Zealand  |  Click here to Email 
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