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How to Create a Commercially
Successful Website
Website companies are experts at web design and technology. But to create a commercially successful website
you also need a marketer involved to look at it from the customer's point of view. Afterall, the website is for customers right?
An independent tertiary qualified marketer based in Christchurch, I can work with you and your web designers to plan your website, promote your website and convert website visitors into paying customers. The payoff for having me on your website team will be:
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A website that appeals to customers |
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A website that requires less advertising and search engine optimisation |
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A website that generates a steady stream of visitors taking the action you desire |
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A website that looks and behaves exactly the way you want it to |
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A website that will serve your business needs for longer |

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Tell a Story to Set Your Brand Apart
From the customer's perspective most companies and products are pretty much the same. Excitment, interest and preference are generated by meaningful points of difference. And probably what makes your offer unique is the
story behind it.
The strands of this story need to be recognised, celebrated and woven together with well chosen words. To maximise impact, your unique story should be used in all your marketing tools whether it is website, brochure, product packaging or
signage.
An experienced marketing copywriter, I can write company and product stories that will:
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Set your brand apart from the competition |
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Build valuable rapport with your customers |
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Transform apathy into enthusiasm |
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Generate the action you want |
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Increase the effectiveness of all your marketing tools |

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