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mercato email marketing

SELLING FOOD OF LOVE BY EMAIL

"Thanks to our Valentine's Day 'Food of Love' email promotion to existing customers we were thrilled when someone in Christchurch ordered on line  a gift basket of goodies to be sent to  a friend in Hamilton.

"Without Robin, we never would have thought of using Valentine's Day as a marketing opportunity. It was fast and easy to get Robin to write the text and we'll definitely be marketing our 'Food of Love' from around the world next year."
 
Ngaire Baker, Director
Mercato
2010 Champion Canterbury & TopShop finalist!


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Okains Bay Seafood_cod_product packaging_ TN

SEAFOOD STORY DRIVES SALES

"I always knew our story was valuable. But until we got it written down nobody knew about it. We're absolutely delighted with the way Robin Major told it and the graphic design company Meanwhile presented it to the world."

"Great work guys! You've helped us engage with a really important potential customer. Your storytelling makes all the difference."

Greg Summerton, director, Okains Bay Seafood
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Compelling Marketing Stories

I write stories that range in length from three word headlines to an entire non-fiction books. It's not how many words that matter. It's the results they get!

Call me a marketer, marketing consultant, sales pitch specialist, brand strategist, website editor, copywriter, author, ghost writer, wordsmith, publicist, marketing creative...I don't mind.  The point is that I am a tertiary qualified Christchurch-based marketer with a proven track record of writing stories that engage customers at an emotional level where most purchase decisions are made.

Product Positioning

The two words 'nature's viagra' made a massive difference to sales for a Melbourne green grocer*. He sold out of blue berries immediately! So what is  your unique story? And how well do you tell it on your website, blog, brochure, packaging, signage... Stories left untold are 'diamonds at your feet'--powerful and FREE marketing assets just waiting to be recognised, polished, and presented to the world to set your brand apart from the competition.

Check Out Some of My Client Stories!

Marketing Advice:
NEW!! Mercato - 2010 finalist, Champion Canterbury and Christchurch TopShop awards

Company Profiles:
Okains Bay Seafood - Longline Fishing Company

Non-Fiction Books:
Dust to Gold - No.1 adult non-fiction category, NZ
Lucky Legs - No.3 adult non-fiction category, NZ

Websites:
The Old Countryhouse - Voted NZ's best backpacker hostel by travellers
Daiken New Zealand - Pioneering Customwood manufacturer
Code 9 - Monitoring property near you!
The Insurance Clinic - 2008/2009 NZ Adviser of the Year

Media Releases:
Lincoln University - Bug story takes flight in NZ media

Brochures:
Masterpet - Marketing Eukanuba to farmers

Suffering from writers block? Is your website perpetually 'under construction' while you struggle to write the text? Does your story need a refresh? I can write company and product stories that will:

>> Set your brand apart from the competition
>> Build valuable rapport with your customers
>> Transform apathy into enthusiasm
>> Generate the action you want
>> Increase the effectiveness of all your marketing tools 



Make Contact

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Thanks to Mega Advertising for the blueberry artwork!
Robin Major Marketing Specialist Marketing Copywriter   |  Marketing Text for Websites   |  Marketing Words   |  Marketing Advice   |  Marketing Strategy   |  Marketing Training Robin Major Marketing Expert

Robin Major Marketing Ltd  |  Tel: 64-3 960 6595  |  PO Box 12-070 Beckenham 8242 Christchurch New Zealand  |  Click here to Email 
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