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STEVE GURNEY BOOK
When multisport legend Steve Gurney needed someone to help him write his story he turned to me. Two other writers had tried to help. It wasn't until we met that he finally found someone who could really listen to
what he was trying to say and find the right words to shape and share his stories. Lucky Legs became number three on the NZ adult non-fiction best selling list for months. It has since been reprinted as it sold out.
"I'm indebted to Robin Major for her co-writing. Her intelligience and similar outlook made for speedy writing and brilliant teamwork."
Steve Gurney
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Marketing Advice To Help You Make Better Decisions
When it comes to marketing, many decisions need to be made and a lot rides on the results. Unfortunately Kiwis'
determined 'do-it-yourself' attitude can result in less than satisfactory results.
Based in Christchurch, Robin Major Marketing provides marketing advice to New Zealand
small and medium sized businesses. As an independent tertiary qualified marketer, I have no invested interest in selling a particular marketing solution. However I do tend to favor measurable marketing methods that don't require
large budgets.
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Marketing Plans
To achieve outstanding marketing results it is essential to know your target market, understand what they want and have a plan for how to outperform your competitors.
>> Read more
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Branding Strategy
Marketing is about what happens in the customer's mind. Without a carefully developed brand strategy your business will always struggle to be the brand of choice.
>> Read more
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Internet Marketing
The internet opens up huge possiblities for businesses but it is also the most competitive marketplace in the world. A well thought through web strategy is a pre-requisite for success.
>> Read more
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Direct Marketing
New technology makes it much easier to communicate with customers personally via direct marketing. When it comes to implementation, the devil is in the detail.
>> Read more
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Word of Mouth Marketing
As customers become more immune to marketing, they are increasingly seeking out the opinions others when selecting products. This human behaviour can be harnessed in your favour.
>> Read more
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Public Relations
Positive news media coverage gives your business instant credibility and profile. The key is success is careful story selection, delivery and follow-up.
>> Read more
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