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About Robin Major Marketing
The term marketing is commonly used loosely to mean promotion or advertising. But really it is so much more... Marketing is about understanding your
customers and adopting a marketing strategy that plays to your strengths. It is about positioning your brand so it is totally compelling.
Uncovering and meeting customer needs profitably has the potential to revolutionise your business. Just
imagine what it would be
like if you had a steady stream of profitable and rewarding customers. Unless you are a marketing specialist, the first step to making this dream a reality is to seek professional marketing
advice.
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Who I Work With |
Based in Christchurch, I am an independent tertiary
qualified marketer. My clients are typically the owners of New Zealand businesses who want support from an external professional marketer. They come from a wide range of industries providing businesses and
consumers with tangible and intangible products via real world and online channels. What they all have in common is a desire for excellence and an understanding they need expert marketing assistance.
Some are looking for help with a special project such as introducing a new product to the market. Others simply require a fresh perspective on their marketing because they are too close to the subject and have lost perspective.
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My Approach |
No two clients are the same so I do not have a 'cookie cutter' approach. Instead you can expect original thinking for your unique situation.
Every situation is different but my preference is to ensure each of my clients has addressed strategic marketing issues before investing money on advertising, web design, printing, signage and other marketing tools. This is not always practicable, but
from my experience I know the importance of being clear about your target market, why customers should choose you and how you are going to compete before spending your hard earned cash.
It may seem academic, but once these matters have been addressed the marketing tactics fall into place. Selecting the best marketing tools for your particular situation becomes much easier and is based on sound reasoning not hype and hope.
You know your business and industry better than anyone so to achieve the best possible results, you need to be prepared to really engage with me. Marketing is a team effort and like all high performance teams, there needs to be a good fit between the team
members. I encourage you to meet me for a free consultation before deciding whether to engage my services.
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Terms of Engagement |
Rather than locking my clients into long term contracts with monthly fees, my preferred model of engagement is on a project basis. This gives you a low risk opportunity to work with me and see how well we perform.
Often I undertake a series of projects for clients and build a long term relationship based on trust and shared understanding.
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People |
Different projects require different skill sets and expertise so when required, I work on an associate model, putting together the best fit team to work jointly on your project. Depending on what is required, the team could include other
marketers, web or graphic designers, event specialists, photographers, database specialists, video production houses and signage companies.
About Robin Major
"I began my marketing career in 1999 when, thanks to a Rotary ambassadorial scholarship, I was able to attend the Graduate School of Business at the University of Technology in Sydney. This is one
of the best business schools in the world. In 2006 it achieved accreditation from AACSB International - the Association to Advance Collegiate Schools of Business and is now part of an elite group that makes up less than 10% of the worlds business schools."
"After I completed a post-graduate Diploma of Marketing at UTS gaining the top marks in my year I secured the role of marketing manager for Object Consulting, Australia's leader in software development for large-scale business applications. After several years I
returned to New Zealand to work for state owned enterprise Meridian Energy and then private tertiary training provider Natcoll.
"Before I began marketing, I worked as a business journalist and editor for Trade New Zealand's publication 'Export News' and was staff writer for 'Marketing' magazine. It was a successful journalism career--I completed reporting assignments in South America and
Europe and was winner of an EU/NZ journalism award and finalist in a Citibank Asia Pacific journalism competition. I still do some editorial projects, editing the annual NZ Export & Trade Handbook and co-authoring the best selling books 'Lucky Legs' and 'Dust to Gold'.
I also hold a post-graduate teaching qualification.
"Over the years I have undertaken various voluntary roles to support the community including:
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Media Officer, gold medal winning NZ team, World Equestrian Endurance Championships, Dubai 1999 |
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Media Manager, 2000 Sydney Olympic equestrian test event |
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Business mentor for Business Mentors NZ |
"My personal interests include martial arts, horses, Toastmasters and gardening."
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Contact me today to find out how I could help you achieve marketing excellence.
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