|
Marketing Plans Start With the Customer
Marketing planning is about discovering customer needs and figuring out how to meet them profitably. Customers are the main focus. Products
are simply the way these needs are met.
Many people think marketing is just another word for advertising. Yes, marketing does include promotion but it is also about beating your competition by being perceived
to be different and superior in some way.
Many factors feed into positioning your brand for success including what price you charge, how you distribute your product, packaging, place of business etc. Creating an effective customized marketing system for your business will result in:
| >> |
More of the right kind of customers |
| >> |
Quicker and easier sales |
| >> |
More loyal customers |
| >> |
A bigger share of their pockets |
| >> |
More referrals and word of mouth promotion |
| >> |
Less money wasted on ineffective marketing |
Professional Marketing Advice
Based in Christchurch, Robin Major Marketing researches and writes marketing plans for:
| >> |
New and emerging small and medium sized NZ businesses |
| >> |
Existing businesses facing new competition |
| >> |
Companies wanting to market new products to existing customers |
| >> |
Companies wanting to market existing products to new target markets |
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contact me today to receive obligation-free advice about creating a marketing plan for your business.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CLIENT COMMENT
"I am currently in the process of assessing market need and readiness for a new initiative. Through trial and error I have learnt the importance of deciding what your market needs and then providing a product or service that fits that need. Seeking
the advice and expertise of Robin a marketing professional was invaluable. Investing time and money at this stage on learning about your customer and how best to reach them avoids costly mistakes down the track.
"I firmly believe marketing assistance should be the very first investment you make when starting a new business and Robins passion and drive to
help businesses succeed makes her an ideal choice as your marketing manager. You will need the services of other professionals as you progress, ie Graphic Design, Website, Accountants (the list is exhaustive) but may I stress again the importance of understanding
your market first and to do that thoroughly and without bias I strongly recommend the services of Robin."
Jody Worsfold, Director, Romantic Gestures
|
