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Marketing Advice - Internet Marketing
Focusing on meeting customer needs is at the heart of ensuring a website is successful whether it is an elaborate e-store or a few simple brochure pages. These needs can be both rational and emotional which is why it is vital to have a
deep understanding of the market before you engage a website designer.
Website companies are good at web design and technology but in my experience they are rarely experienced marketers as well. It is not realistic to expect a web
design company to have the detailed understanding of your market that is required to plan a successful website.
Web designers may be masters of their medium but as the client it is your responsibility to give them the information they need to create great work. If you lack this kind of clarity then you need to engage a marketing consultant before spending thousands of
dollars on getting a website designed that looks great but does not generate business.
The question of how to promote your website as part of your overall marketing effort also needs to be addressed at the website planning stage. The use of the latest internet marketing tools should be considered and implemented with care to ensure they
enhance rather than dilute your marketing effort. These tools include:
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New media as audio visual, podcasts, blogs, etc |
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Social media such as Linked In, Facebook and YouTube |
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Affiliate marketing as a form of paid referrals |
The payoff for investing in professional internet marketing advice will be:
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A more effective integrated online brand presence |
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A more satisfying online experience for your customers |
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Websites that are easier to promote and optimize |
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Websites that generate a steady stream of motivated visitors |
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Fewer website development problems and less rework |
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Better work from your web company because they are well briefed |
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Less need for ongoing search engine optimization and site redevelopment |
Professional Website Planning & Advice
Based in Christchurch, I help New Zealand companies plan, create and improve new and existing brochure, social and e-commerce websites. My expertise includes:
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Clarifying what customers want from your website |
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Specifying what functions, navigation, user experience and content |
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Advice on specific content types such as articles, audio, blogs, video, etc |
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Search engine optimisation and marketing message optimisation |
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Merchandising and selling products online |
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Researching competitors' websites |
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Advice on establishing satellite social networking sites |
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Writing website content including articles, free reports, web pages etc |
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Contact me today to receive obligation-free advice about how to plan, create, integrate and promote a successful presence for your brand online.
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