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Target Your Marketing By Going Direct
Direct marketing methods such as direct mail, e-mail marketing and telemarketing allow
you to speak to customers one at a time. It is often cheaper and more effective than mass media advertising and the results are much easier to measure.
As is the case in all
marketing, the starting point for successful direct marketing is a clear understanding of your customers and what they want. From there you need to segment the customer database, develop attractive engaging communication materials and distribute them using the most
appropriate communications technology. Well executed direct marketing can be used for a variety of purposes such as:
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Selling products to existing and new
customers
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Gaining customer feedback on new and future products
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Strengthening relationships and customer loyalty |
Professional Direct
Marketing Advice
Based in Christchurch, Robin Major Marketing helps New
Zealand small and medium sized businesses develop direct marketing systems to retain customers and grow sales. I provide advice about:
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Selecting the most appropriate direct marketing tools for your situation |
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Developing new direct marketing tools including direct marketing copywriting |
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How to improve and optimize response from your existing direct marketing initiatives |
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Acquiring, growing and segmenting databases |
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Contact me today to receive obligation-free advice about how to use direct marketing tools as part of your customised marketing system.
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