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Trigger Sales Through Word of Mouth Marketing
People talk about products all the time, perhaps over a cup of coffee or by posting
comments on user forums. This word of mouth communication through a third party is powerful because it is driven by customers not companies.
The people who buy your products decide the sales message. And with the growth of the internet and
an ever increasing choice of products, word of mouth marketing will become an increasingly important part of a successful marketing system. You should take it seriously because:
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People take notice of what others say about products |
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Independent opinions have enormous credibility |
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If you get it right, positive word of mouth feeds on itself and can 'go viral' |
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Word of mouth promotion costs very little compared with other forms of marketing |
However word of mouth marketing will not work for you unless you give people a reason to talk
about you. If your company, service or products are ordinary you probably wont rate a mention positive or negative.
Professional Advice about Word of Mouth Marketing
Based in Christchurch, Robin Major Marketing helps New Zealand small and medium sized businesses incorporate word of mouth promotion into their customized marketing systems. I provide advice
about:
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How to get people talking about your business in a positive way |
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How to turn an occasional comment into a chain reaction |
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How to incorporate word of mouth promotion into your overall marketing activities |
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Contact me today to receive obligation-free advice about how to incorporate word of mouth marketing into your organisation's marketing system.
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