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Lucky Legs Book

STEVE GURNEY BOOK

When multisport legend Steve Gurney needed someone to help him write his story he turned to me. Two other writers had tried to help. It wasn't until we met that he finally found someone who could really listen to what he was trying to say and find the right words to shape and share his stories. Lucky Legs became number three on the NZ adult non-fiction best selling list for months. It has since been reprinted as it sold out.

"I'm indebted to Robin Major for her co-writing. Her intelligience and similar outlook made for speedy writing and brilliant teamwork."
Steve Gurney
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The Power of PR

The term PR (short for public relations) encompasses a broad range of activities designed to create a favorable climate for company activities. Think of it as the oil that lubricates the engine.

Editorial coverage in the news media, networking with key influencers, lobbying, hosting events, sponsorship, entertaining clients and responding to criticism via a blog or user forum all fall under the umbrella of PR. For New Zealand small and medium sized businesses, well executed PR, particularly media exposure, can be used to support sales campaigns and introduce new products to the market. The benefits of PR can include: 

>> Increased public awareness and acceptance of company activities
>> Enhanced credibility as a newsworthy organization
>> More informed customers and suppliers
>> Enhanced staff morale
 
 Professional PR Advice

Based in Christchurch, Robin Major Marketing helps New Zealand small and medium sized businesses incorporate PR into their customized marketing systems. I provide advice about:
>> Which PR tools you should use and when
>> How to engage with various publics
>> Appropriate timing, tone and frequency of various PR activities
>> How to maximize media exposure and respond to media enquiries

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Contact me today to receive obligation-free advice about how to use PR as part of your customised marketing system.

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Robin Major Marketing Specialist Marketing Copywriter  |  Marketing Text for Websites  |  Marketing Words  |  Marketing Advice  |  Marketing Strategy  |  Marketing Training Robin Major Marketing Expert

Robin Major Marketing Ltd  |  Tel: 64-3 960 6595  |  PO Box 12-070 Beckenham 8242 Christchurch New Zealand  |  Click here to Email 
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