|
|
|
|
|
Brand Stories That Sell
Human beings have been influenced by stories since the beginning of time. A well developed brand story can give your marketing more power, transforming
apathy into enthusiasm and generating the action you want.
The best brand stories are real, not fabricated. They work at the emotional level, talking about where you have
come from, what you believe in and where you are going. These 'diamonds at your feet' need to be picked up, dusted off, and presented in the context of a unique and powerful marketing story.
This story should find voice in all your marketing tools whether it is product packaging, a company profile or signage. Depending on the medium, the story may be pared back to its bare essentials or expanded to provide more detail. However the essential threads of the story
are always the same adding emotion, humanity and interest to your brand. A well developed brand story, substantiated with supporting evidence, will:
| >> |
Set your brand apart from the competition |
| >> |
Build valuable rapport with your customers |
| >> |
Transform apathy into enthusiasm |
| >> |
Generate the action you want |
| >> |
Increase the effectiveness of all tools in your marketing system |
Professional Brand Storyteller
Based in Christchurch, Robin Major Marketing researches, writes and improves company and product brand stories for New Zealand companies. My skills include:
| >> |
Identifying the elements of your unique brand story |
| >> |
Selecting the most powerful messages |
| >> |
Researching supporting evidence |
| >> |
Writing a rich and full story using appropriate structure, language and tone |
| >> |
Suggesting graphical elements to support and enhance the story |
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contact me today to receive obligation-free advice about how to develop a more powerful brand story to empower your marketing.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
|
|
|
