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Writing Successful Newsletters, E-Zines & Blogs
Unless you have interesting, well structured and well written information in your newsletter, e-zine or blog, people are unlikely to pay attention to what
you have to say let alone become an avid reader, customer or referral source.
After the first flush of excitment of becoming a publisher fades, you realise you are going to need an ongoing supply of well written information to build your brand, entertain and educate readers and ultimately sell your goods and
services. These editorial skills should be underpinned by a thorough understanding of marketing including your target market, buyer behavour and brand positioning.
If you invest in creating the right newsletter, e-zine or blog content you will enjoy:
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A loyal following of readers who are predisposed towards your brand |
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High brand awareness by staying front of mind and making a good impression |
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An enhanced reputation as an authorative source of quality information |
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More sales enquiries from prospective customers |
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Better quality enquiries |
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Consistent search engine rankings |
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Increased word of mouth promotion through pass on readership |
Professional Newsletter & E-zine Writer Editor
Based in Christchurch, Robin Major Marketing writes newsletters and e-zines for New Zealand companies. My services include:
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Creating an editorial plan incorporating the right mix of content to engage readers and achieve marketing objectives |
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Researching and writing stories from scratch |
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Editing your first drafts to improve structure, clarity, relevance and interest level |
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Sourcing previously published material |
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Sourcing illustrations |
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Contact me today to receive obligation-free advice about how to get the words right for your next newsletter or e-zine.
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