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Writing Successful Profiles, Brochures & Case Studies
The secret to writing a successful company profile, product brochure, pamphlet or case study is to focus
on customers. Speak directly to them, show you understand their needs and explain how you can help.
Of course you must grab the reader's attention in the first place with compelling headlines and striking visuals. Once the reader
has given you their time you should reward them with relevant and well written information presented in a pleasing format.
But communication is not the only goal. Along the way you should also be building desire, creating confidence, reinforcing your credibility and positioning your brand as clearly superior to the competition. Once the information is consumed, the
reader should be motivated to take action whether it to make a buying decision or seek further information.
To achieve these kinds of results requires strong
writing skills and a indepth understanding of marketing. If
you get the words right you will benefit from:
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More informed and motivated customers |
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More word of mouth promotion through pass on readership |
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Enhanced brand credibility and positioning |
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Less money wasted on ineffective marketing |
Professional Freelance Copywriter
Based in Christchurch, Robin Major Marketing researches and writes company profiles, product brochures and case studies for New Zealand small and medium sized businesses. My services include:
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Deciding the key messages and the order of priority |
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Identifying what information should be included |
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Creating an appropriate structure |
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Planning, researching and writing your text from scratch |
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Editing or rewriting your existing or draft report |
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Identifying illustrations, diagrams or other artwork to clarify your message and add value |
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Contact me today to receive obligation-free advice about what to write in your next brochure, profile or case study.
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