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Make a Splash in the News
Media coverage is a powerful tool for building brand credibility and raising the profile of your organisation, product or event. But there is also
enormous competition for limited editorial space so if you want journalists to run your story it needs to be relevant, well written and interesting.
Finding the strongest angle, including the
right information and writing in a news style all requires specialist journalistic skills. You also need to know which media to target, how to approach them, what they want and how they work. If you get all these factors right and your news story is picked up the media, you will benefit
from:
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Increased public awareness at a fraction of the cost of paid advertising |
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Increased credibility because your company has made the news |
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More traffic to your website leading to more web sales and enquiries |
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Positive relationships with editors and reporters |
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Improved staff morale |
Professional Media Release Writer
Based in Christchurch, Robin Major Marketing writes media releases for New Zealand companies. My media release writing services include:
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Evaluating the newsworthiness of your proposed news story |
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Finding the strongest angle for your story |
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Identifying which media outlets and journalists are likely to be interested in your story |
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Writing well structured attention-grabbing news releases |
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Identifying photojournalism opportunities to enhance the appeal of your media release |
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Creating media distribution lists |
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Sending media releases on your behalf |
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Pitching your story to journalists and doing follow-ups to gauge response |
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Contact me today to receive obligation-free advice about how to write your media release.
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