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Steve Gurney Marketing Case Study
| Business Type: |
Adventurer, Motivator & Inventor
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| Marketing Solution: |
Brand Story
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Co-written by Robin Major, Steve Gurney's autobiography Lucky Legs was number three in the NZ non-fiction best seller list.
"I've long resisted the many requests over the years to write an autobiography. There were many reasons, ego, too busy, a massive
mission, wanting it to be good or not at all, not ready yet.
"The time came after I stopped racing so I could pass on my learning and experience, so I could inspire others and also so I can
continue my brand exposure for commercial reasons. It was a massive task to coordinate this. I enjoy writing, but I was too close to the trees to see the woods. I needed help but it need to be someone who I trusted and someone intelligent. I despaired at the
impossible task of finding the right person to help. I'd had three failed attempts previously in finding the right help.
"Finally I found the expert I needed. What a god-send Robin was. She was compassionate enough to take the time to understand me and how
I wanted the book to look and then with her journalism experience she efficiently got to the pertinent points, helped me sort through the mountain of information, teased out what really mattered and then as we shared the writing work she mimicked my style, presenting
the chapters as I wanted them. All of this with her marketing eye running in the background.
"I had a lot of fun writing with Robin, I have immense respect for her skills and maturity. I recommend her highly for her writing and
marketing skills."
Steve Gurney
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Contact Robin Major today to receive obligation-free advice about how to tell your brand story.
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