Get fresh insights to your
marketing problems

Masterpet Marketing Case Study

Masterpet is breaking new ground by successfully marketing Eukanuba premium dog food to cost conscious New Zealand farmers.

To compete against the traditional home kill and cereal-based products, Masterpet has positioned the meat-rich Eukanuba product as food that will enable dogs to 'go the distance.'

Working dog trainer, triallist, TV commentator and breeder Lloyd Smith endorses Eukanuba. Robin Major Marketing was engaged to interview Lloyd and write a profile about him for the leading rural newspaper Countrywide to run in conjunction with paid advertising. 

I was also commissioned to research, write and illustrate a 'Rearing Working Pups' case study.  It is used by Masterpet sales reps and vets to educate farmers about correct feeding of bitches and pups.  

"Working with Robin has proven a true asset to our business. She has an intimate knowledge of both marketing and the rural sector. She is very adept at getting on with the job and coming back with a great result and also what I was looking for. This is great when I am in a role where I juggle multiple business channels and am happy that I can leave a fair chunk of one channel with Robin."

Tonya Trent, Technical Manager

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
   
Contact Robin Major today to receive obligation-free advice about how to improve your marketing to the rural sector.


 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .