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Plumbing Unlimited Marketing Case Study
| Business Type: |
Trade Services
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| Marketing Solutions: |
Word of Mouth Marketing |
Christchurch plumbing company Plumbing Unlimited wanted to get customers talking about its legendary super clean service.
An ordinary old fridge magnet wasn't going to do it! If you want someone to remark about your business you need to be remarkable! People love toilet humor so to encourage people to get talking Robin
Major Marketing came up with the idea of branding a toilet roll.
Working with Plumbing Unlimited's preferred graphic design company, I created a branded wrapper for an ordinary toilet roll. The wrapper cheekily exclaims 'we clean up behind ourselves' expressing in a humorous way Plumbing Unlimited's key point of
difference.
The roll is left behind after each job regardless of whether it involved a toilet or not! It has proved to be a real talking point. What's more, it only costs as much as a promotional pen!
The idea has been used in Yellow Pages advertising too. As a result, Plumbing Unlimited's small black and white ad stands out against much larger colour ads.
When budget allows, the Yellow Pages design will be sign written on company vehicles. Imagine how that'll get people talking at the traffic lights!
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Contact Robin Major today to receive obligation-free advice about how to get people talking about your product.
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