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Rugs For All Marketing Case Study
| Business Type: |
Independent Retailer
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| Marketing Solutions: |
Branding Strategy + Direct Marketing Writing
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At a cross roads with its marketing, family-owned independent Christchurch rug retailer Rugs For All sought expert marketing advice from Robin Major Marketing.
Formal market research completed by a market researcher had revealed customers did not perceive the brand the way the company desired. Meanwhile Rugs for All had built up a sizeable marketing
database through TV, print and radio advertising. It wanted to capitalise on this marketing asset and scale back its more expensive mass media advertising.
Robin Major Marketing was engaged to provide marketing advice about how to reposition the brand so it occupied the desired position in the market. I also provided creative ideas and words for a successful direct marketing
campaign.
"Having Robin on board during this period of re brand and coming to terms with the market research findings was invaluable. As an independent with no emotional involvement, her guidance and support was incalculable. As a small to medium business having
access to Robins talents as and when we needed them has allowed us to have a successful re-brand. When you are in the middle of such an under taking having the angel in your ear to give you improved clarity and focus was the wisest move in our strategic
market plan."
"Our direct mail out to primary schools in the Canterbury region was highly successful. The comment was the sample showing the product was great. They could touch and feel and see the quality what they were getting. It was another brilliant suggestion by
Robin."
Michelle MacWilliam, Store Manager
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Contact Robin Major today to receive obligation-free advice about how to improve your marketing.
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