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Seven Samurai Marketing Case Study
| Business Type: |
E-tailer |
| Marketing Solution: |
Internet Marketing |
Seven Samurai is a new online martial arts supply business using open source e-commerce software.
"I'd been running the business part time for a number of years - but with the demands of my other work, and
limited time to devote to developing a marketing on line strategy I'd reached a bit of a dead end. I wanted to grow my business but it wasn't going to happen with what I had been doing or rather hadn't been!"
"I met up with Robin for a free one on one consultation and was immediately impressed that Robin gave me a few suggestions immediately that I had not thought of - and fitted right in with what I was planning to do. By coincidence my brother in law had just completed
in the Coast to Coast - I had crewed for him and bought Steve Gurney's book to help with his training - as Robin had helped write this I knew what she was capable of! Robin presented me subsequently with a proposal that I accepted.
"Robin gave me a date the WebPlan would be ready - and it was. The plan helped me focus on what I needed to do to improve my web site and marketing, what I could expect from suppliers and where they were falling short. By clearly spelling out what I needed to do to
beat the competition and increase sales I have been able to methodically work through the recommendations. I accepted all the recommendations, but like any part time business I haven't implemented them all yet. I do however now have a clear strategy to follow and
work through.
"I was impressed that Robin clearly had listened to my needs and addressed them. Unlike many books and self help courses available, Robin's work was original and targeted at my specific business - no cut and pasting here!
"I haven't fully implemented the plan but already sales have increased by utilizing some suggestions. I am developing a new web site, and planning on re launching my product range with newly shot photos soon."
David Bell, Seven Samurai
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Contact Robin Major today to receive obligation-free advice about how to fine tune your online marketing strategy.
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