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Lucky Legs Book

STEVE GURNEY BOOK

When multisport legend Steve Gurney needed someone to help him write his story he turned to me. Two other writers had tried to help. It wasn't until we met that he finally found someone who could really listen to what he was trying to say and find the right words to shape and share his stories. Lucky Legs became number three on the NZ adult non-fiction best selling list for months. It has since been reprinted as it sold out.

"I'm indebted to Robin Major for her co-writing. Her intelligience and similar outlook made for speedy writing and brilliant teamwork."
Steve Gurney
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Free Marketing Resources

I am passionate about helping NZ businesses and organisations improve their understanding of marketing. Please feel free to browse my library of articles and guides and make suggestions for future resources you'd like added.

Marketing Articles
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Co-operating to Compete

For over 20 years budget accommodation provider Eric Foley has taken the unusual step of co-operatively marketing with his competitors to create success for everyone. And it has paid off!
>> Find Out How Co-operative Marketing Can Pay Off
Red Arrow You Like the Design But Will Your Customer?

Whether you are designing and writing your own marketing or getting other people to do it for you, the work needs to be evaluated objectively. Just going on gut instinct could lead to a wrong decision, wasting money and costing your business lost sales.
>>  Find Out How to Evaluate Creative Work

Marketing Guides
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Media Interview Guide

The news media can be a hugely powerful marketing ally if you can attract their attention and understand how they work. When Anita Roddick first started The Body Shop she didn't buy advertising at all because the journalists gave her free media coverage!

Being able to give a good media interview is a critical skill. But like any interview, it can be a bit daunting if you don't know the 'road rules.' It is critical to be well prepared and know the do's and don'ts. This media interview guide briefly summarises what you need to know about talking to the New Zealand media when promoting your business.

To access this resource in PDF format please complete the form.

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